Overview
Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Learn creative and strategic ways to excel at Instagram Live videos in this 39-minute session with globally-recognized Instagram expert Jenn Herman. Discover techniques for promoting your live videos to increase viewership, generating higher engagement during broadcasts, and creating content that captivates your audience. Explore topics such as the benefits of Instagram Live, strategies for attracting and retaining viewers, planning for replay views, utilizing features like pinned comments and question stickers, determining optimal broadcast duration, encouraging viewer actions, and leveraging saved content. Originally aired during the Leap Into Live Streaming Bootcamp in April 2020, this comprehensive guide provides valuable insights for businesses and individuals looking to enhance their Instagram Live presence and overall social media strategy.
Syllabus
Intro
Benefits of Instagram Live
How to Get People to Show Up
How to Keep Your Audience Engaged
How to Plan for Replay Views
How to Pin Comments
Question Stickers
How Long to Live
Get People to Take Action
Save Share
Wrap Up
Taught by
Ecamm Live