Leap Into Live: Applying Influence Principles for Successful Live Streaming

Discover how to transform viewers into loyal customers and enthusiastic fans during live streams in this 35-minute conference talk. Learn to apply Cialdini's 6 principles of influence to build a strong brand, foster trust, and increase conversions. Explore case studies from top marketers who have successfully used this model to grow their businesses in challenging economic times. Gain insights on building an audience and attracting views, even as a beginner. Benefit from Yifat Cohen's expertise, developed through her experience as one of Google+'s early adopters and her work with major companies and events. Understand how to create meaningful connections in an overly connected world, leading to referrals, loyalty, and increased revenue. Discover strategies that have helped clients generate substantial income from inactive lists and achieve high conversion rates from cold audiences. Originally presented during the Leap Into Live Streaming Bootcamp in April 2020, this talk covers topics such as common mistakes, active participation, building trust, consistency, and principles of influence, with insights from industry leaders like Gary Vaynerchuk and Roland Frasier.