Dive into a thought-provoking conference talk featuring pioneers Steve Blank and Sean Ellis as they discuss the intersection of lean startups and growth hacking. Explore the Customer Development methodology that sparked the Lean Startup movement and understand the concept of growth hacking, dubbed "the next big thing in marketing" by AdAge. Learn how startups differ from large companies, discover the flywheel of growth, and uncover common misconceptions. Gain insights into product-market fit, the scientific method in business, and the challenges of growth hacking. Examine how hackers are adopting lean principles and why entrepreneurship is considered a calling. This 20-minute Collision Conference talk offers valuable knowledge for aspiring entrepreneurs and marketers looking to accelerate their business growth.
Overview
Syllabus
Intro
Startups arent smaller versions of large companies
What is growth hacking
The Lean Startup methodology
The flywheel of growth
What they get wrong
Product market fit
Growth hacking
The scientific method
Hackers are using lean
Growth hacking is hard
Entrepreneurship is a calling
Taught by
Collision Conference
