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YouTube

Fundamentals of A/B Testing - Exploring Challenges and Benefits

LeadDev via YouTube

Overview

Discover the fundamentals of A/B testing in this 37-minute LeadDev Bookmarked talk featuring Leemay Nassery, author of 'Exploring A/B Testing'. Learn why A/B testing is crucial for improving user engagement, reducing bounce rates, increasing conversion rates, and creating effective content. Explore the challenges of setting up a testing platform, including cultural shifts within companies and the role of metrics. Gain insights on how to initiate A/B testing with a small team and understand its significance in product improvement. Join host Suzan Bond as she delves into Nassery's expertise on building and implementing successful A/B testing strategies for websites and mobile apps.

Syllabus

LeadDev Bookmarked - Leemay lays out the fundamentals of A/B testing

Taught by

LeadDev

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