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Discover how to make your website accessible in this insightful JSConf EU 2017 talk by Laura Carvajal. Learn from The Financial Times' journey towards prioritizing accessibility, exploring key concepts, disability categories, and demographics. Gain practical insights on starting small, implementing assistive technologies, and incorporating keyboard-only navigation. Explore tangible solutions to integrate accessibility into your projects, regardless of time, budget, or support constraints. Understand the importance of measuring and improving accessibility, and learn how to spread awareness across multiple divisions.