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Explore a visionary keynote address on cybersecurity that challenges the current $100 billion market's inefficiencies and proposes a paradigm shift towards ubiquitous, collaborative, and inclusive security practices. Delve into Marten Mickos' compelling argument for integrating security into product design, moving beyond perimeter protection, and fostering a culture where every individual assumes responsibility for cybersecurity. Gain insights into how this approach can potentially reduce overall costs, mitigate the frequency and scale of breaches, and create a more secure digital landscape for businesses and consumers alike. Learn from the expertise of Marten Mickos, CEO of HackerOne and former leader of notable tech companies, as he shares his perspective on leadership and disruptive business models in the context of cybersecurity.