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Explore the intersection of psychology and software development in this keynote address from ACCU 2023. Delve into the human aspects of building software, examining how understanding human behavior and cognition can improve team dynamics and overall project success. Learn from Gail Ollis, a former commercial software developer turned psychology researcher, as she shares insights from her extensive experience and academic studies. Gain valuable perspectives on the importance of human skills in tech conferences and discover how applying psychological principles can enhance software development processes. Suitable for developers, team leaders, and anyone interested in the human side of technology, this talk challenges conventional views and offers a fresh approach to understanding the complexities of software creation.