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This course aims to provide insights on developing better programmers within a company to address the increasing demand for skilled developers. The course covers strategies for nurturing talent internally, improving staff retention, broadening the talent pool, and enhancing the C++ developer community. The teaching method involves a keynote presentation by Guy Davidson at the ACCU 2022 conference. The course is intended for software engineering professionals, team leads, and hiring managers looking to enhance their team's programming capabilities and community involvement.