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Explore strategies for developing and retaining talented programmers in this keynote address from the ACCU 2022 conference. Delve into the challenges of hiring senior developers and learn how to grow internal talent, improve retention, and broaden the pool of potential hires. Discover investments that can be made both within companies and in the wider C++ community to yield returns in product development and marketplace success. Gain insights on fostering a stronger, more capable programming workforce and enhancing the overall C++ developer ecosystem.