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Embark on a humorous and insightful journey through the development of a thriving tech community in Norwich, as recounted by Paul Grenyer in this 54-minute keynote address from the ACCU Conference. Discover how Norwich, often misunderstood and underestimated, became a significant tech hub in the UK. Learn about the challenges, egos, and politics involved in building a strong, independent community recognized by TechNation. Explore the success stories of major tech events and the countless smaller gatherings that contributed to the growth of this vibrant ecosystem. Gain valuable insights into community building, overcoming obstacles, and the continuous effort required to maintain and expand a tech community, drawing parallels to everyday software development projects.