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Watch a thought-provoking keynote presentation by Prof. Dr. Kay W. Axhausen from ETH Zürich exploring innovative solutions to urban transportation challenges. Delve into the pressing issue of achieving net-zero emissions and why current transportation options may fall short of meeting targets set for the next 27 years. Learn about the e-bike-city project, which investigates how reimagining urban spaces to prioritize e-bikes, traditional bicycles, and public transport could catalyze necessary rapid changes in city mobility. Examine the core transportation dilemma facing modern cities, understand why positive visions are crucial for implementing change, and discover preliminary findings from ongoing research at the ETH DBAUG department. Gain insights into potential collaboration opportunities and explore how this transformative approach to urban planning could help create more sustainable cities.