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Explore the challenges and opportunities in commercializing audio technology innovations through this keynote address from the Audio Developer Conference 2023. Gain insights into the specific hurdles faced by audio developers when bringing new technologies to market, including IP protection, investment strategies, market potential assessment, and early-stage growth in the audio industry. Learn from concrete examples of successes and failures in audio technology commercialization, drawing on the speaker's extensive experience with high-tech audio start-ups. Discover how to navigate the rapidly evolving landscape of audio signal processing and machine learning solutions while considering the practical aspects of turning innovative ideas into viable commercial products.