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Explore the inspiring journey of Subhash Choudhary, a prominent CTO in the Indian startup ecosystem, in this TEDx talk. Discover how Choudhary's career evolved from a technical lead to a successful entrepreneur, co-founding Dukaan, a platform that empowers merchants to create e-commerce stores using smartphones. Gain insights into his vision of transforming SaaS platforms into D2C brands and learn about his dedication to empowering small retailers and entrepreneurs through simple yet effective digital solutions. Understand the importance of continuous learning and adaptability in the ever-changing world of technology and business as Choudhary shares his experiences and wisdom gained from his remarkable journey in the IT and digital marketing space.