The Design Process is a Lie - Challenging Linear Design Thinking

Watch a thought-provoking 29-minute conference talk from Hatch Conference that challenges conventional wisdom about design methodology. Explore why traditional representations of the design process - from circles and loops to diamonds and spirals - often fail to reflect real-world experiences. Learn why design rarely follows a linear path and discover why embracing detours and experimentation can lead to better outcomes. Gain insights into navigating the inherently messy nature of creative work while finding comfort in breaking away from idealized process models.