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Explore the profound impact of Japanese mobile culture on front-end development and the "mobile first" paradigm in this JSConf talk. Trace the evolution of mobile technology from its early days in Japan to its global influence on web connectivity, user experience, and market dynamics. Discover how Japan's pioneering mobile innovations, including imode and QR codes, shaped the priorities and business models that now dominate tech culture. Examine the changing demographics of mobile users in Japan and their influence on development decisions. Analyze whether smartphones have truly leveled the playing field in mobile development. Gain insights into the cultural psychology, technological history, and market analytics that link our mobile web inextricably to Japan, and consider current challenges facing mobile development and design in both Japan and the West.