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Explore the challenges and strategies of digital transformation in this keynote address from CamundaCon 2019. Gain insights from Jakob Freund on why established companies struggle with digital transformation and how to overcome these obstacles. Learn about the fundamental mechanics organizations need to observe when embarking on their digital transformation journey. Discover how process automation, particularly using Camunda, plays a crucial role in these transformation programs. Understand the dynamics between business and IT departments, the importance of local platforms, and valuable history lessons. Delve into topics such as automation, emerging trends, and the impact on employees. Benefit from years of experience observing successful and failed digital transformation projects to enhance your organization's approach to becoming a truly digital enterprise.