Iterating Design and Fighting Fires - Updating Fruit Ninja and Jetpack Joyride

Explore the evolving process of updating and maintaining popular iOS releases in this 2012 GDC talk by Halfbrick Studios' Luke Muscat. Dive into the iterative design and problem-solving strategies employed for hit games like Fruit Ninja and Jetpack Joyride. Learn about the challenges and successes of implementing various updates, including the introduction of new features such as Multislice and Combo Time. Gain insights into balancing hardcore and casual gameplay elements, optimizing user interface design, and implementing effective unlocking systems. Discover the importance of timing in striking while the iron is hot and maximizing visibility through strategic updates. Understand the lessons learned from continuous game support and the process of passing the baton for ongoing maintenance. This comprehensive talk provides valuable knowledge for game developers looking to enhance and sustain the success of their mobile game releases.