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Explore the intersection of artificial intelligence, user experience, and business innovation in this thought-provoking keynote address from ML Conference 2017. Delve into Prof. Wolfgang Henseler's insights on designing AI systems that are not only technologically advanced but also socially integrated and user-centric. Gain a deeper understanding of why situative relevance in data is crucial for successful data-driven businesses, and learn how to architect smart ecosystems that benefit human users. Discover the importance of user-centric design in AI systems and why it takes precedence over pure technological advancement. This presentation offers valuable perspectives for professionals and enthusiasts looking to create AI solutions that are both powerful and socially responsible.