It All Started with the Words "Kiss My Ass"

Explore the dark truth behind Sweden's treatment of the indigenous Sámi people in this 18-minute TEDx talk by Oscar Sedholm. Uncover how the Sámi were coerced to abandon their religion, language, lands, and identities. Learn about historical trauma and the importance of spreading knowledge about Sámi/Swedish history to bring positive change. Discover Sedholm's journey as a southern Sámi indigenous behavioral scientist, writer, and former representative in the Swedish Sámi Parliament. Gain insights into themes of colonization, revitalization, identity, power dynamics, resource politics, and culture in Sweden. Understand the speaker's mission to build a future where Sámi identity can be embraced without shame.