Overview
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Explore the evolving relationship between business and society in America through this 39-minute talk from The Aspen Institute. Delve into the future role of corporations in addressing social issues, examining how recent events and movements have catalyzed more open corporate stances on controversial topics. Investigate the concept of stakeholder capitalism and its potential impact on economic success. Analyze the risks and benefits of increased business engagement in societal matters, including employee expectations, generational shifts, and CEO responses. Learn about the importance of coalitions, long-term commitments, and stress-testing strategies when businesses tackle social issues. Gain insights into the compromises and barriers companies face as they navigate their expanding role in society, and consider the implications for both business success and social progress.
Syllabus
Introduction
Role of business in society
Business with purpose
Risks to society
Why 110
Barriers to Entry
Retention
Employee Expectations
Generational Shift
CEO Response
What are the compromises
What are the things you stress test
The power of being part of a coalition
How to maintain a longterm commitment
Business engagement in societal issues
Taught by
The Aspen Institute