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Explore a thought-provoking lecture by Timothy Gowers from Collège de France, delivered at the Fields Institute as part of the 2022 Fields Medal Symposium honoring Akshay Venkatesh. Delve into the intriguing question of whether mathematical interest is purely subjective or if there are objective criteria for determining the value and significance of mathematical ideas. Over the course of 54 minutes, examine various perspectives on what makes certain mathematical concepts more compelling or important than others, and consider how personal preferences and cultural factors may influence our perception of mathematical beauty and relevance.