Watch a thought-provoking SXSW 2021 conference talk exploring the challenges of news consumption in an era of information overload. Delve into how news organizations can effectively serve audiences overwhelmed by constant notifications, social media, and misinformation. Examine the impact of the COVID-19 pandemic and evolving social media landscapes on information consumption patterns. Investigate the role of fake news in audience fatigue and potential solutions for news outlets. Learn strategies for keeping the public informed amidst an overwhelming amount of global events. Gain insights from the lessons of 2020 and discuss the future of news delivery, audience engagement, and combating misinformation. Explore topics such as building trust, meeting audience needs, balancing traffic with quality content, and the importance of diversity in newsrooms.
Overview
Syllabus
Intro
Why is news important
Trustworthy news
Filling audience needs
Consumer pool environment
How to reach people who deserve answers
The tension between traffic and clicks
Where can we fill the gaps
What is the right delivery mechanism
Noise effect on engagement
The business effect
Noise news
Fake news vs real news
The truth sandwich
The good news
Reliable Sources
Social Media
Misinformation
Funding and influence
Inclusive newsrooms
Diversity in newsrooms
Dealing with entrenched stuff
Black news organization
Round robin
Conclusion
Taught by
SXSW
