Explore the potential of blockchain technology in addressing transparency and trust challenges in digital marketing through this insightful Web Summit talk. Join blockchain experts Carolina Abenante and Andy O'Donoghue as they delve into the industry's ongoing scrutiny and offer their perspectives on whether blockchain could be the solution. Gain valuable insights into the future of digital advertising and the role emerging technologies may play in restoring confidence in the field.
Overview
Syllabus
Is blockchain the answer for increasing trust in digital advertising?
Taught by
Web Summit
Related Courses
-
Digital Advertising and Marketing 201: Top Topics & Trends
-
The Complete Digital Advertising Course + ChatGPT Guide 2024
-
The Complete Introduction into Digital Advertising: All in 1
-
The AI-Powered Digital Marketing & Digital Advertising Guide
-
Digital Identity: Increasing Online Trust and Privacy Through Blockchain
-
The Promise of Blockchain
Reviews
5.0 rating, based on 1 Class Central review
-
So interesting to trust blockchain technology .
As you know, blockchain technology helps combat ad fraud with verifiable and traceable transactions, ensures privacy by giving users control over their data, and streamlines transactions.
