Is Activism Good Business? A Conversation with Patagonia's CEO

Explore the intersection of corporate activism and business success in this 53-minute conversation featuring Patagonia's CEO Rose Marcario. Discover how the outdoor clothing company's bold stance against the Trump administration's reduction of national monuments aligns with its core values and resonates with customers. Learn about Patagonia's commitment to protecting public lands, developing sustainable fabrics, and investing in sustainable agriculture. Examine how Marcario's leadership has led to a quadrupling of revenues, demonstrating that principled activism can be both profitable and beneficial for the planet. Gain insights from this discussion between Marcario and Erik Schatzker, underwritten by PayPal, as part of The Aspen Institute's programming.