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Explore the fundamentals and practical applications of information architecture (IA) in this 37-minute conference talk from linux.conf.au 2020. Learn how to transform a poorly structured website into an intuitive, user-friendly platform that reduces support load, increases user empowerment, and potentially drives sales. Participate in a hands-on workshop to master essential IA tools, including content inventory, card sorting, taxonomies, and user testing. Apply newly acquired skills to restructure an example help site, and leave with valuable resources to further develop your information architecture expertise.