Increasing Conversions and Growing Engagement with Android Instant Apps - Playtime EMEA 2017

Explore the impact of Android Instant Apps on user conversion, growth, and engagement in this 20-minute conference talk from Playtime EMEA 2017. Learn from early adopters' best experiences and discover how to implement Instant Apps effectively. Gain insights into deeper Android integration, key UX considerations, and strategies for reducing mobile friction. Hear from Raj Ajrawat, Product Specialist at Android Platform, and Jean Okęcki, Product Manager at LaFourchette, as they discuss FOCUS areas, app modifications, and key results. Understand the future potential of Instant Apps and how they can revolutionize app distribution and user interaction.