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Explore the concept of implicit bias in this thought-provoking TEDx talk by Jennefer Witter, CEO and founder of The Boreland Group Inc. Gain insights from a successful public relations professional who specializes in women-led and minority-owned businesses. Discover how unconscious prejudices can impact decision-making and interactions in both personal and professional settings. Learn about Witter's experiences as a black female entrepreneur, recognized for her achievements in the business world. Understand the importance of recognizing and addressing implicit biases to foster more inclusive and equitable environments. Benefit from the expertise of an accomplished author and public speaker as she shares valuable perspectives on this critical social issue.