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Explore the world of image optimization for web and app development in this 21-minute Devoxx conference talk. Dive into the history of image formats, from the universally supported GIF, JPEG, and PNG to newer options like WebP, JPEG XR, JPEG 2000, BPG, and FLIF. Learn about vector formats such as SVG and icon fonts, understanding their strengths and weaknesses for effective use. Discover techniques for selecting the right format and compression quality settings, especially in the context of progressive and responsive web design. Gain insights on manual and automated optimization processes to reduce bandwidth usage, as images typically account for two-thirds of website data. Benefit from the expertise of Jon Sneyers, a Cloudinary R&D team member and creator of the Free Lossless Image Format (FLIF), as he shares valuable knowledge on image processing and optimization techniques.