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Explore how the UK Government Digital Service revolutionized online government services in this GOTO 2013 conference talk. Discover the agile methodologies, multidisciplinary teams, and modern infrastructure used to build and launch GOV.UK. Learn about the challenges of implementing startup-like practices within a large government organization, including daily live service updates, early collaboration with security and auditing teams, and rapid infrastructure changes using configuration management tools and APIs. Gain insights into the successes and failures encountered during the process, and understand how these innovative approaches are being disseminated throughout the broader governmental structure. This technical presentation, infused with cultural insights, offers valuable lessons for anyone interested in large-scale digital transformation projects.