Explore key insights into the Google Play app ecosystem in this 30-minute conference talk from Playtime 2019. Develop a deeper understanding of the competitive landscape by analyzing performance data from top apps across various stages of the user funnel. Discover underlying patterns in app data, including percentile bands for different categories, use-case analysis through category title usage, and MAU engagement rates. Examine how different category groupings impact app performance and consider factors affecting engagement in specific categories. Investigate the relationship between subscriptions and user engagement, and evaluate retention rates within the Android ecosystem. Led by Alyssa Perez, a Developer Growth Consultant at Google Play, this talk provides valuable information for app developers looking to optimize their strategies and better position themselves in the competitive Android market.
Overview
Syllabus
Intro
Let's go through the percentile bands for these categories
Understanding the use-cases by category title usage
MAU engagement rate by days active
Different category groupings drive different shapes
Consider what can impact engagement for your category
Consider how subscribing impacts engagement
Retention rates where do you stand?
How do you fit into the Android ecosystem?
Taught by
Android Developers
