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Explore IBM's strategic shift towards developer engagement and its mission to become the world's most trusted technology company in this 48-minute conference talk. Discover how IBM transformed its approach to the developer economy in less than a year, uniting the entire organization behind this initiative. Learn about IBM's efforts to maintain its competitive edge in rapidly evolving technologies, including IoT, Artificial Intelligence, Quantum Computing, Neural Networks, and Neurosynaptic chips. Gain insights into the global developer community and the WeAreDevelopers World Congress 2018, an event that brought together 8,000 tech enthusiasts from 70 countries for a 72-hour immersive experience. Understand the importance of developer-focused events and their role in shaping the future of technology.