I'm with Stupid - Restoring Client-Agency Partnerships in Creative Advertising

Explore a thought-provoking conference talk that delves into the deteriorating relationships between clients and agencies in the creative industry. Discover insights from Susan Credle as she examines the factors contributing to this fragility and offers strategies to rebuild trust, respect, and commitment. Learn about the importance of shared goals, mutual understanding, and empathy in fostering strong partnerships. Gain valuable perspectives on effective communication, active listening, and problem-solving techniques that can help restore faith between clients and agencies. Uncover the role of bravery, attention to detail, and lateral thinking in creating powerful creative ideas. This 22-minute Web Summit presentation provides a comprehensive look at revitalizing client-agency relationships for improved creative outcomes.