Explore data science techniques used to influence populations and sway elections in this thought-provoking conference talk. Delve into prediction markets, voter segmentation, and psychological manipulation strategies. Examine real-world examples of election interference, including gerrymandering, voter suppression, and social media manipulation. Learn about behavioral psychology concepts like the compensation effect and obedience to authority, and how they can be exploited. Analyze case studies such as Brexit and the rise of post-factual societies. Gain insights into probabilistic modeling, A/B testing, and uplift modeling in the context of political campaigns. Understand the potential dangers of these techniques and their implications for democracy in the digital age.
Overview
Syllabus
Intro
About me
Prediction markets
Influence the result
How would I hack an election
Amplification vs Influence
Example of amplification
The macro and micro scales
Segmentation and clustering
Oneperson onevote
Most marginal seats
what is gerrymandering
how would we influence
tossing
caging
voting
voter fraud
Bribery
Oldfashioned blackmail
The problem with blackmail
What I want to do
I want to
use some behavioral psychology
demo
compensation effect
broken window effect
Stanley Milgram
Peer Pressure
Obedience to Authority
The Nazis
Ballot Tossing Caging
The Microlevel
The Current Government
Brexit
Stability
Control
Fear
PostFactual Society
The EU
Lies
Turkey Joining
Psychological Data Science
Attack Vector
Simple People
Dozier
We can play on that
Probability
Predictability Demonstration
Social Media Advertising
ABC Testing
Between Measures Testing
Uplift Modeling
The 4 Quadrants
Taught by
NDC Conferences
