How to Market the Biggest Sport on Earth

Explore the intricacies of marketing one of the world's most prestigious football clubs in this insightful 20-minute conference talk featuring Edwin van der Sar, Chief Marketing Officer of Ajax. Gain valuable insights into the strategies and challenges of promoting a legendary team in the global sports industry. Discover how van der Sar leverages Ajax's illustrious history and current success to maintain its position as a powerhouse in the world of football marketing.