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Explore the creative process and effective use of references in design with Bruno Arizio, Design Director at Resn, in this 29-minute conference talk from AwwwardsConf Amsterdam. Learn how to organize and draw inspiration from various images and ideas to enhance your design skills and efficiency. Discover insights from Arizio's 12 years of experience working with global brands like Adidas, Facebook, Toyota, and Samsung. Gain valuable knowledge on blending print and digital design techniques to create innovative and award-winning work. Apply these strategies to elevate your creative projects and become a more skilled designer in today's competitive landscape.