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Explore a 37-minute talk from the Data Science Festival featuring Melissa Co and Tiffany Wang of DataKind UK, discussing how data science can be leveraged to increase electrical recycling rates. Discover how Material Focus, a not-for-profit organization, partnered with DataKind UK to gain deeper insights into recycling habits and overcome barriers to recycling. Learn about the data applications and approaches used to drive national multimedia campaigns and improve recycling efforts in the UK. Gain a high-level overview of the technical aspects involved in this data-driven initiative to promote sustainability. Understand how the collaboration between data scientists and environmental organizations can lead to impactful solutions for real-world problems like increasing recycling rates.