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Discover why unconventional ideas capture attention in a world of information overload through this insightful TED talk by marketing expert Seth Godin. Learn strategies for making your ideas stand out and spread in an era of limited time and abundant choices. Explore the psychology behind why unusual or provocative concepts often gain more traction than ordinary ones, and gain valuable insights into effective marketing techniques. Delve into Godin's expertise on capturing audience attention and creating memorable messages that resonate in today's fast-paced, option-rich environment.