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Explore the power of contextual app experiences in this 38-minute Google I/O '17 conference talk. Dive into the Awareness and Nearby APIs, learning how to leverage user context and interactions to create magical user experiences. Gain an overview of these APIs, discover examples of potential applications, and get updates on the latest features. Understand the differences between Bluetooth and WiFi connections, explore API flow and payload strategies, and examine a mock application. Uncover various use cases for implementing contextual awareness in Android applications to enhance user engagement and functionality.