Discover the art of creating packaging design that drives sales in this 49-minute video tutorial led by the talented Asha Mody. Explore the critical role of packaging in product success, understanding why only 5% of products survive in the market. Delve into buyer psychology and learn how packaging serves as a powerful differentiation tool. Examine real-world examples, including RxBar and Tropicana Orange Juice, to gain insights into effective design strategies. Acquire actionable tips for designing compelling packaging and watch a hands-on demonstration of oil bottle packaging creation. Enhance your skills in this comprehensive guide to crafting packaging that not only looks great but also boosts product sales.
Overview
Syllabus
Importance of Packaging
Why Do Only 5% of Products Survive?
Power of Packaging
Buyer’s Psychology
Packaging is a Differentiation Tool
Example of RxBar Packagin
Example of Tropicana Orange Juice
Actionable Tips to Design Packaging
Create with Asha
Taught by
Design Cuts
