Explore personal branding techniques in this Adobe Live session featuring communications designer Ester Wikström. Learn to design a logo and wordmark using Adobe Illustrator and InDesign, with a focus on color palette selection and typography. Gain insights on finding inspiration, choosing fonts, creating text assets, and using Adobe Color. Discover tips for new designers seeking work, creating sticker designs, understanding color psychology, and improving design speed. Follow along as Wikström demonstrates creating layouts and lockups to present design concepts, obtaining feedback, and navigating client relationships. Perfect for aspiring designers and creatives looking to enhance their personal branding skills.
Personal Branding Design in Adobe Illustrator and InDesign - Part 1
Overview
Syllabus
Start
Introduction of Ester
Project overview
Where to find inspiration
Choosing fonts
Creating a text asset
Advice for new designers looking for work
Using Adobe Color
Creating sticker designs
Exploring different font weights
The psychology of color
How to get “faster” at designing
What to listen to while you are designing
Creating layouts and lockups to present the design concept
Getting feedback
Should you challenge your client?
Recap
Taught by
Adobe Creative Cloud
