How the Fusion of Adtech and Fintech Will Disrupt the Marketing Industry

Explore how the fusion of adtech and fintech is revolutionizing the direct-to-consumer experience in this 19-minute conference talk from Web Summit. Discover how this integration can transform the arduous online car-buying journey into a frictionless process, offering consumers accurate pricing and a seamless purchasing experience. Learn from Constellation Software CEO Diana Lee and NYIAX founder Caroline Abenante as they discuss the disruptive potential of combining financial technology with advertising technology in the marketing industry.