How Klarna Optimized and Personalized the Checkout Experience

Explore how Klarna optimized and personalized the checkout experience in this 28-minute conference talk from GOTO Stockholm Night 2017. Learn about Klarna's growing user base, evolving payment methods, and the challenges of offering multiple payment options. Discover how data science and machine learning techniques were applied to improve the checkout process, moving beyond simple popularity-based sorting. Gain insights into the use of classification, regression, and Random Forest models to predict user preferences. Understand the importance of features and data in creating a data-driven machine learning approach to enhance the customer experience. Follow along as Samare Jarf, a Data Scientist at Klarna, breaks down the process from problem identification to model implementation, concluding with a Q&A session.