How Great Leaders Inspire Action

Explore a powerful model for inspirational leadership in this 19-minute TED Talk. Discover how successful leaders and organizations, such as Apple, Martin Luther King, and the Wright brothers, inspire action by starting with the question "Why?" Learn about the concept of the golden circle and its impact on motivating others. Contrast this approach with less successful examples like Tivo to understand the importance of a clear purpose in leadership. Gain insights into effective communication strategies that can be applied to various fields, including technology, business, and social movements.