How Farfetch is Facing the Cloud Cost Challenge

Explore the challenges of cloud cost management and learn how Farfetch addresses this issue in this conference talk from NDC Porto 2022. Discover why public clouds have high margins and why cloud cost is the top challenge in public cloud management. Examine the cultural gap between cloud users and managers, and understand the delicate balance between speed and efficiency in cloud deployments. Gain insights into Farfetch's innovative solution, ICON (Infrastructure Cost Optimized Now), designed to integrate cloud cost considerations into engineering practices. Learn about the product features, its impact on cloud costs, and the future roadmap of this initiative. Delve into the technical stack, team culture, and business processes necessary to tackle cloud efficiency challenges effectively.