Making Greener Choices - Connecting People to their Impact on the Climate through Technology

Explore how everyday technology can be harnessed to combat climate change in this 31-minute conference talk by Jessica Greene, a Software Engineer at Ecosia. Discover how Ecosia, a search engine that uses its profits to plant trees worldwide, develops features that create a direct connection between users and the tree-planting projects they fund. Learn about engineering decisions that prioritize sustainability and user engagement, allowing people to make eco-friendly choices through the technology they use daily. Gain insights into building tech solutions that not only meet user needs but also foster a sense of personal achievement and participation in environmental initiatives. This talk, originally titled "Making Greener Choices: Connecting People to their Impact on the Climate through Technology," was presented at GOTO Berlin 2019 and offers valuable perspectives on integrating sustainability into software engineering practices.