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Explore how perceptions of software development and ideal developers impact the quality and nature of software created in this 35-minute conference talk from NDC Conferences. Delve into the actual work involved in software development, examining what truly matters in creating the best software. Analyze topics such as user experience, common excuses, the role of technology, coding proficiency, algorithm understanding, and essential skills. Investigate the concept of "full stack" development, scientific approaches, and the "3 Ps" of software creation. Challenge assumptions about what makes a great developer and learn how to foster a culture that produces superior software outcomes.