How Creative Imagination Has the Power to Save Lives

Explore how creative imagination can be a powerful tool for saving lives in this thought-provoking TEDx talk by Luca Lo Sicco. Discover the unexpected connection between creativity and personal transformation, challenging the conventional view that imagination is solely a source of happiness. Learn about four key sources of imagination that emerge during our darkest moments, and how tapping into these can lead to profound change. Understand how creative expression can help dispel depression, ignite passion, and restore self-confidence. Gain insights into using creativity as a means to process past experiences, separate self-worth from negative events, and channel energy into healing oneself and benefiting others. Dr. Lo Sicco, a professor of marketing and management for creative industries, shares his unique perspective on the transformative power of imagination, drawing from his diverse background in Classical and Business studies, as well as his experiences in the fashion industry and as co-founder of the Art&Poetry open-air Museum.