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Explore the transformative power of personal branding in this 11-minute TEDx talk by seasoned branding expert Zach Colman. Discover how applying corporate branding principles to individual development can lead to personal growth and fulfillment. Learn about the three C's - Connection, Confidence, and Contribution - and gain practical strategies for self-discovery and making a positive impact. Delve into Colman's personal journey, from his athletic beginnings to his corporate experiences, and understand how branding can help you uncover your unique identity, build meaningful relationships, and contribute to the world around you. Gain insights into the intersection of marketing, personal development, and community building, as Colman shares his expertise in helping professional athletes, personal brands, and athletic-driven corporate brands develop mindsets and create communities.