How Being Weird Can Grow Your Brand

Discover how embracing uniqueness can boost brand growth in this 25-minute conference talk by Mailchimp's Director of Brand Design, Brandy Porter. Explore the process of evolving a beloved brand while maintaining its core ethos, creating focus, and mastering the art of "getting weird right." Learn valuable insights on defining brand quality, leading brand experiences, and implementing strategies across product and marketing. Gain inspiration from Porter's expertise in leveraging unconventional approaches to stand out in the competitive business landscape.