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Explore how architecture can foster a sense of belonging in this 16-minute TEDx talk by Malmö's City Architect, Finn Williams. Discover why generic new developments dilute our connection to place and learn about innovative approaches to rebuild the relationship between people and their environment. Delve into Williams' vision for a new local vernacular architecture that reflects contemporary society by reconsidering who builds, what materials are used, and who designs our spaces. Gain insights from Williams' extensive experience in promoting public architecture and planning, including his roles at Croydon Council, the Greater London Authority, and as co-founder of the social enterprise Public Practice. Understand the importance of architecture in shaping our communities and how it can be leveraged to create a stronger sense of identity and belonging in our rapidly changing urban landscapes.