Explore a visionary conference talk from SXSW Interactive 2016 featuring Under Armour Founder and CEO Kevin Plank as he discusses his company's ambitious plans to revolutionize global health and technology. Discover how this sports apparel giant is leveraging its digital health and fitness acquisitions to build a global community of over 160 million users. Learn about Under Armour's journey from underdog to industry leader, the importance of company culture, and their foray into connected fitness. Gain insights into the company's strategies for aligning with athletes, including partnerships with figures like Michael Phelps. Hear Plank's advice for entrepreneurs and his proudest achievements. The 58-minute talk concludes with a question and answer session, offering a comprehensive look at how Under Armour aims to transform the way athletes live beyond just changing how they dress.
Overview
Syllabus
Intro
How far ahead were you
Under Armour as an underdog
Culture eats strategy
Defining the company
Chapter of Connected Fitness
What Makes Fuel Different
Aligning with Athletes
Michael Phelps
Kevin Plank
Under Armour
Advice for Entrepreneurs
Most proud of
Question Time
Taught by
SXSW
